A long long time ago in a country that looks a lot like America, a person, usually the woman of the house, had to get up before the rest of the family and make a hot breakfast in a time before fridges. Then along came cereal.

In one of our most interesting podcasts we cover all these topics and more;
How the habit of a nation were changed forever.
Did you know there were two Kellogg brothers.
CW Post was a main rival to Kellogg and a patient.
Post's daughter Marjorie, was a visionary who revolutionised how future generations consume.
What is in Grape Nuts.
The endless list of themed cereals.
Who was the first cereal mascot.
Why Phil is scared of SNAP.
The most famous tagline in cereal.
Does cereal suppress your desire for liquor.
Why do mascots look down at you.
Who are the notables to grace the cover of the Wheaties box.
What happened once marketers got their hands on cereal.
According to Seinfeld, when did cereal manufacturers go too far.

All the regular stuff and some sweet feedback.
March 03, 2021 — Phil Bertino